Singapore Funeral Group Recognised as Top Established Local Brand

Singapore Funeral Group is deeply honoured to be named one of the 20 recipients of the Singapore Prestige Brand Award (SPBA) 2025, a milestone that recognises our growth as a trusted and established homegrown brand in Singapore’s funeral industry.

Established in 2002 by the Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao, the Singapore Prestige Brand Award is one of the nation’s longest-running and most respected platforms honouring outstanding Singapore brands. Over the past two decades, more than 450 homegrown brands have received this esteemed award.

This year’s award process was especially rigorous. Beginning in August, over 30 shortlisted companies underwent two rounds of detailed evaluation, including a face-to-face panel interview with branding and business experts. Brands were assessed on their strategy, identity, performance, development, and management—a comprehensive measure of long-term brand excellence and resilience.

On 9 December, twenty Singapore companies were officially recognised as SPBA 2025 winners at the awards ceremony held at PARKROYAL COLLECTION Marina Bay.

 

A Journey of Heart, Perseverance & Purpose

For Singapore Funeral Group, this award marks a deeply meaningful chapter in our journey. What started as a one-man effort driven purely by passion, with no resources except a sincere desire to serve families with dignity and transparency, has grown into one of Singapore’s most trusted funeral service providers.

Our founder, Mr Nicky Teo, took the courageous first step at just 17 years old, establishing Singapore Funeral Solutions with the mission of offering transparent funeral packages and clearly itemised services—an approach still uncommon in Singapore at the time. His belief in honesty, clarity, and compassion resonated with families across the country, and with strong public support, Singapore Funeral Group was later formed together with a dedicated team of professional funeral directors.

 

Our Team: The Heart of the Brand

This SPBA achievement belongs to every member of our team—past and present. Funeral work never stops, and our team stands ready 24 hours a day, sacrificing personal time and rest to support grieving families whenever they are needed.

Our commitment was further tested during the height of the COVID-19 pandemic, when vacancies were scarce and restrictions were tight. Despite difficult conditions, long hours, and the discomfort of full protective suits under the heat, our team continued to serve with unwavering dedication, compassion, and courage. This award is a testament to their strength and sincerity.

 

Continual Innovation for Families in Need

Today, Singapore Funeral Group offers a comprehensive suite of services, from casket selection and funeral planningto in-house supply of funeral products, local and overseas advisory support, and streamlined arrangements that help families focus on what truly matters.

We continue to innovate with the same founding principles—compassion, transparency, and respect—ensuring every family experiences a seamless and dignified farewell for their loved one. As Singapore celebrates its 60th birthday in 2025, we are humbled to stand among the nation’s established brands recognised for excellence.

Receiving the Singapore Prestige Brand Award 2025 inspires us to serve with even greater dedication, and to continue uplifting standards within Singapore’s funeral profession. We remain committed to supporting families with warmth, dignity, and integrity for many years to come.

 

About the Singapore Prestige Brand Award (SPBA)

The Singapore Prestige Brand Award was inaugurated in 2002 by ASME and Lianhe Zaobao to honour local brands that have achieved excellence through strong brand development and management. SPBA is widely regarded as a benchmark for brand success among SMEs and serves as a launchpad for brands aiming to expand regionally.

The Award features multiple categories—Promising Brands, Established Brands, Heritage Brands, Regional Brands, and Special Merit—with an additional International Brand category introduced in 2025 to recognise foreign brands with significant local impact.

Each category awards an Overall Winner, except Special Merit. A Most Popular Brand is also selected through public voting.

Media Coverage

Singapore Prestige Brand Award : https://www.spba.com.sg/

https://www.straitstimes.com/business/singapore-prestige-brand-award-crowns-20-local-brands

https://www.zaobao.com.sg/finance/singapore/story20251209-7936416